A new New York-based campaign for Google’s Android operating system called Get The Message enlists celebrities to highlight the problems of messaging between iOS and Android platforms.
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.
The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.
CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.
The quantity of apps removed in 2017 represent a 70% increase over the amount in 2016.
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