android

Mar 23, 2022

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.

Feb 17, 2022

Google reveals significant step to restrict cross-app tracking on Android

The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.

Jun 3, 2021

Advertisers flock to Android as iOS privacy feature bites

Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.

Feb 13, 2020

Asia provides best ROI for mobile advertising investments, says Liftoff study

CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.

Feb 1, 2018

Google expelled 700,000 apps in 2017

The quantity of apps removed in 2017 represent a 70% increase over the amount in 2016.

Aug 22, 2013

Why NFC will thrive whether or not the next iPhone supports it

If Apple's upcoming smartphone includes support for NFC (near-field communications), it'll be great. If it doesn't, it scarcely makes a difference.