android
25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.
Google reveals significant step to restrict cross-app tracking on Android
The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.
Advertisers flock to Android as iOS privacy feature bites
Advertisers will need to adjust their approach to avoid missing out on valuable iPhone users, industry figures say.
Asia provides best ROI for mobile advertising investments, says Liftoff study
CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.
Google expelled 700,000 apps in 2017
The quantity of apps removed in 2017 represent a 70% increase over the amount in 2016.
Why NFC will thrive whether or not the next iPhone supports it
If Apple's upcoming smartphone includes support for NFC (near-field communications), it'll be great. If it doesn't, it scarcely makes a difference.
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