Brandwatch will add end-to-end influencer marketing functionality to its social suite.
The platform has started rolling out the service with strategic media partners.
The combined company will have more than 6,000 clients.
More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram Engagement Report from Mention and Hubspot.
Cloud Studio is one product resulting from the deal.
Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins