Natasha Bach

Dec 16, 2020

Why Logitech is doubling down on influencers

The hardware manufacturer, which also makes streaming equipment, is making a big push to cultivate an influencer community.

Dec 10, 2020

How Ogilvy made seven films in seven days for ...

Instagram worked with Ogilvy New York on its first major brand campaign this fall.

Dec 8, 2020

Google on why the controversial Workspace rebrand ...

Google was criticised when it rebranded G Suite to Workspace this fall. But the redesign marked a strategic move for Google — and a bet that remote working is here to stay.

Dec 6, 2020

Pinterest and Shapermint prove it pays to be body ...

DTC shapewear brand drove US$3 million in incremental revenue on Pinterest with body positive ads.

Nov 18, 2020

Inside L’Oreal’s customer experience transformation

The CPG and beauty giant promoted longtime exec Céline Dumais to lead a global transformation in customer care.

Nov 11, 2020

TBWA and McDonald’s alum reveal new freelance-focuse...

Co-founder Chris Garbutt left his post as TBWA Worldwide’s global creative chief last week to pursue an undisclosed new venture.