Natasha Bach

Brandwatch to acquire influencer marketing platform Paladin
Digital
Mar 16, 2022
Natasha Bach

Brandwatch to acquire influencer marketing platform ...

Brandwatch will add end-to-end influencer marketing functionality to its social suite.

Outbrain launches native advertising header bidding
Advertising
Dec 15, 2021
Natasha Bach

Outbrain launches native advertising header bidding

The platform has started rolling out the service with strategic media partners.

Access Intelligence merges with Isentia
Media
Sep 3, 2021
Natasha Bach

Access Intelligence merges with Isentia

The combined company will have more than 6,000 clients.

Despite increased use, the pandemic didn’t boost Instagram engagement
News
May 19, 2021
Natasha Bach

Despite increased use, the pandemic didn’t boost ...

More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram Engagement Report from Mention and Hubspot.

WPP, Microsoft expand partnership to boost creative content production
Digital
May 7, 2021
Natasha Bach

WPP, Microsoft expand partnership to boost creative ...

Cloud Studio is one product resulting from the deal.

Making the most of measurement on Clubhouse
Media
Apr 6, 2021
Natasha Bach

Making the most of measurement on Clubhouse

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.

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