Natasha Bach

May 7, 2021

WPP, Microsoft expand partnership to boost creative ...

Cloud Studio is one product resulting from the deal.

Apr 6, 2021

Making the most of measurement on Clubhouse

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.

Dec 16, 2020

Why Logitech is doubling down on influencers

The hardware manufacturer, which also makes streaming equipment, is making a big push to cultivate an influencer community.

Dec 10, 2020

How Ogilvy made seven films in seven days for ...

Instagram worked with Ogilvy New York on its first major brand campaign this fall.

Dec 8, 2020

Google on why the controversial Workspace rebrand ...

Google was criticised when it rebranded G Suite to Workspace this fall. But the redesign marked a strategic move for Google — and a bet that remote working is here to stay.

Dec 6, 2020

Pinterest and Shapermint prove it pays to be body ...

DTC shapewear brand drove US$3 million in incremental revenue on Pinterest with body positive ads.