Natasha Bach

Mar 16, 2022

Brandwatch to acquire influencer marketing platform ...

Brandwatch will add end-to-end influencer marketing functionality to its social suite.

Dec 15, 2021

Outbrain launches native advertising header bidding

The platform has started rolling out the service with strategic media partners.

Sep 3, 2021

Access Intelligence merges with Isentia

The combined company will have more than 6,000 clients.

May 19, 2021

Despite increased use, the pandemic didn’t boost ...

More people at home did not equal greater engagement on the social media platform, according to the most recent Instagram Engagement Report from Mention and Hubspot.

May 7, 2021

WPP, Microsoft expand partnership to boost creative ...

Cloud Studio is one product resulting from the deal.

Apr 6, 2021

Making the most of measurement on Clubhouse

Sure, there’s a lack of metrics for the emerging platform, but that doesn’t mean it’s impossible to gauge ROI or that brands should ignore it.