Gunjan Prasad
Aug 22, 2019

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

View of a beach in Bali (Shutterstock)

Less than a decade ago, sustainability was a rather unknown concept in Asia outside of Japan, Korea and Australia, and Indonesia was no different. Climate change and global warming were considered the banes of the Western world, and consumers, the government and the private sector in Indonesia didn’t consider themselves part of the problem.

Cut to 2019, and Indonesia is believed to be the world's second-largest contributor of plastic ocean pollutants. The country, home...

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