sustainability

4 days ago

How destination marketers should tackle overtourism

There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.

Jul 1, 2024

Why wasn’t sustainability front and centre at Cannes?

Given the scale of the climate emergency, every panel at Cannes should have touched on adland’s role in shifting consumer attitudes on this crucial topic, opines Shape History's Ed Fletcher.

Jul 1, 2024

Counsel or cancel: The UN chief picked a side, and the comms industry should too

The UN Chief has emphasised the urgency of stopping our support for deceitful fossil fuel companies. Ignoring his warning is a severe disservice to both the planet and humanity, says Vero's Lin Kuek

Jun 25, 2024

Can marketing reconcile its growth and sustainability goals?

Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.

Jun 24, 2024

Adland's wilful ignorance of the climate emergency cannot last

Agencies and platforms held sessions about the future at Cannes, all while their work producing ads for the world’s biggest polluters is making that future hotter, more dangerous, and more expensive, says Duncan Meisel of Clean Creatives.

May 16, 2024

Activists 'hack' billboards to protest against Shell advertising

OOH campaign by Brandalism precedes Shell’s London AGM this month.