sustainability
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
‘Marketing is the fuel to the fire of consumerism’: Former Amazon veteran Maren Costa
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
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How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
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'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'
Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.
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