sustainability
P&G campaign asks consumers to get sustainable
The brand spot highlights the CPG giant’s new sustainable products.
Iris unveils policy to incentivise clients to fight climate change
Other agencies within the Cheil Worldwide network (Cheil, Barbarian, BMB and McKinney) have also pledged to join the initiative.
Campaign Crash Course: How to avoid greenwashing
To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.
Is this shampoo bar a billion-bottle idea?
BBDO Guerrero says it has developed a "dissolving bottle". In reality, the agency has done nothing of the sort. But its idea still has merit.
Accenture and WWF: Sustainable choices yet undercooked for consumers
Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.
Evian scales the French Alps in sustainability push
Campaign includes ad starring Dua Lipa.
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