sustainability

2 days ago

Isn’t it time the industry had sustainability of conviction?

B Corp certification may be harder to get than a Pencil, but hand on heart, it's infinitely more rewarding for everyone and better for the planet.

May 5, 2022

Imagine if Cleopatra wore jeans

Wunderman Thompson sets out on an unexpected sustainability campaign to promote the idea of data behind zero-waste clothing.

Apr 22, 2022

Are consumers tired of ‘awareness’ messaging on Earth Day?

Consumers are plenty aware of the severe repercussions of climate change; yet brands continue to go down the ‘awareness’ route to compensate for tangible action.

Apr 19, 2022

A remote island that rewards responsible tourists

AD NUT'S PICK OF THE WEEK: In a clever follow-up of Host/Havas’ Cannes-winning campaign, the Pacific region of Palau rewards carbon-offsetting so that tourists can unlock off-the-beaten-track experiences.

Apr 12, 2022

Carousell's limited sustainability push

The ecommerce (or 'recommerce') platform highlights a vexing problem for the industry, and suggests using its platform is a solution.

Apr 12, 2022

It's time for a 'tree change', forestry industry argues

The Australian Forest Products Association launches a drive to plant 1 billion trees by 2030, in a campaign by recently launched creative agency Galore.