sustainability
Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool
SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.
Indian consumers think politics and marketing should mix, Chinese do not
EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.
Has marketing lost its heart and soul?
Even as procurement teams are emphasising sustainability and philanthropy, marketers appear uninterested—or in some cases hostile toward—pro bono work their agencies may be doing for charities. That's a mistake, according to the founder and CEO of TrinityP3.
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UK advertising trade bodies to industry: get to net zero carbon by 2030
AA, IPA and ISBA launch five-point plan to eradicate carbon impact from development, production and media placement of advertising.
MullenLowe launches sustainability practice in Asia
Sarah Cragg, who was previously at Ben & Jerry’s as head of impact and activism, will helm the new practice.
How marketers embrace ecommerce and make their brand stand out
ASIA'S TOP 1000 BRANDS WEBINAR: Brands need to devise unique communication plans to interest consumers tired of stale content, top executives from Shopee, TripAdvisor and Celtra tell us.
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