The brand spot highlights the CPG giant’s new sustainable products.
Other agencies within the Cheil Worldwide network (Cheil, Barbarian, BMB and McKinney) have also pledged to join the initiative.
To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.
BBDO Guerrero says it has developed a "dissolving bottle". In reality, the agency has done nothing of the sort. But its idea still has merit.
Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.
Campaign includes ad starring Dua Lipa.
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