Unilever study shows creators influence sustainable choices
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
How brands and agencies should talk about sustainability
Amid fears of greenwashing and a new era of greenhushing, brands are tiptoeing around communicating their sustainability journeys.
Sustainability: From need-to-have to want-to-have
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
‘It's going to be messy’: Ad industry scrambles to standardise sustainability
Sustainability working groups and coalitions are still figuring out how to measure and benchmark carbon emissions before reduction efforts can get underway.
Knorr dares Gen Z to ‘Eat for good’ in environmental push
The brand invited influencers to play a game of truth or dare to uncover the impact of food consumption on the planet.
Greenpeace calls for private jet ban in Davos campaign
The campaign, launched to coincide with the World Economic Forum, calls out the rich and powerful who create private jet emissions.
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