Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.
Konstantin Popovic will helm the unit from Singapore, with plans to scale it across the region.
Company is partnering with Conservation International and WWF.
ASIA’S TOP 1000 BRANDS: Many of the brands voted to have the best record on sustainability are also top brands overall. That’s no coincidence, say observers.
In an interview with Campaign, global CMO Rupen Desai unveils major brand pledges and reveals it will be seeking new agency partners in APAC and Europe to help spread the message.
The Ministry of the Environment and Water Resources encourages Singaporeans to be the game changers.
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