sustainability
How to investigate a vendor’s sustainability claims
With consumers and watchdogs increasingly scrutinising greenwashing among corporates, how can brands keep their own sustainability partners in check? SeenThis' Tom Jones-Barlow has a few suggestions.
The Body Shop: Mourn its passing but celebrate its impact
So, The Body Shop, one of the pioneers of a better way to do business, has gone to the wall. It doesn't mean its impact won't be left behind, opines Amanda Powell-Smith.
Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility
Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.
How green is India's adland valley?
In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability
As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.
Unlocking sustainability through efficiency
We hear from experts at Tag about how organisations can deliver on their sustainability goals by embracing incremental change and cross-functional thinking.
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