sustainability
Absolut champions trash with sustainability-focused fashion show
Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.
Expect greener ideas from WPP in 2020
Growth and marketing chief Laurent Ezekiel is schooled in sustainability…literally.
What luxury brands should have learned about China in 2019
Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.
You're looking at Reebok's first plant-based running shoe
The Forever Floatride GROW is made with castor beans, algae, eucalyptus trees and natural rubber, and the company claims it will rival the best running sneakers on the market.
Mindshare and Unilever initiative aims to cut carbon footprint in marketing
#ChangeTheBrief plans to 'take power back into the agencies'.
Sea change: What FMCG brands are doing about plastic pollution
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
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