sustainability

14 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

Jan 29, 2021

Indian consumers think politics and marketing should mix, Chinese do not

EXCLUSIVE RESEARCH: Campaign teamed up with YouGov to find out if respondents in APAC think politics, social issues, sustainability and ethics should intersect with marketing.

Nov 30, 2020

Has marketing lost its heart and soul?

Even as procurement teams are emphasising sustainability and philanthropy, marketers appear uninterested—or in some cases hostile toward—pro bono work their agencies may be doing for charities. That's a mistake, according to the founder and CEO of TrinityP3.

Nov 18, 2020

UK advertising trade bodies to industry: get to net zero carbon by 2030

AA, IPA and ISBA launch five-point plan to eradicate carbon impact from development, production and media placement of advertising.

Nov 11, 2020

MullenLowe launches sustainability practice in Asia

Sarah Cragg, who was previously at Ben & Jerry’s as head of impact and activism, will helm the new practice.

Nov 5, 2020

How marketers embrace ecommerce and make their brand stand out

ASIA'S TOP 1000 BRANDS WEBINAR: Brands need to devise unique communication plans to interest consumers tired of stale content, top executives from Shopee, TripAdvisor and Celtra tell us.