sustainability
Isn’t it time the industry had sustainability of conviction?
B Corp certification may be harder to get than a Pencil, but hand on heart, it's infinitely more rewarding for everyone and better for the planet.
Imagine if Cleopatra wore jeans
Wunderman Thompson sets out on an unexpected sustainability campaign to promote the idea of data behind zero-waste clothing.
Are consumers tired of ‘awareness’ messaging on Earth Day?
Consumers are plenty aware of the severe repercussions of climate change; yet brands continue to go down the ‘awareness’ route to compensate for tangible action.
A remote island that rewards responsible tourists
AD NUT'S PICK OF THE WEEK: In a clever follow-up of Host/Havas’ Cannes-winning campaign, the Pacific region of Palau rewards carbon-offsetting so that tourists can unlock off-the-beaten-track experiences.
Carousell's limited sustainability push
The ecommerce (or 'recommerce') platform highlights a vexing problem for the industry, and suggests using its platform is a solution.
It's time for a 'tree change', forestry industry argues
The Australian Forest Products Association launches a drive to plant 1 billion trees by 2030, in a campaign by recently launched creative agency Galore.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
