sustainability

Apr 18, 2021

P&G campaign asks consumers to get sustainable

The brand spot highlights the CPG giant’s new sustainable products.

Apr 15, 2021

Iris unveils policy to incentivise clients to fight climate change

Other agencies within the Cheil Worldwide network (Cheil, Barbarian, BMB and McKinney) have also pledged to join the initiative.

Apr 9, 2021

Campaign Crash Course: How to avoid greenwashing

To mark Earth Month, we bring you five tips on how to communicate with consumers about sustainability in an authentic way, and to protect your brand from being accused of greenwashing.

Mar 22, 2021

Is this shampoo bar a billion-bottle idea?

BBDO Guerrero says it has developed a "dissolving bottle". In reality, the agency has done nothing of the sort. But its idea still has merit.

Mar 16, 2021

Accenture and WWF: Sustainable choices yet undercooked for consumers

Despite an improvement in sustainability cred, consumers do not trust brands' claims, find them confusing and want to verify the claims more easily.

Mar 10, 2021

Evian scales the French Alps in sustainability push

Campaign includes ad starring Dua Lipa.