Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.
Growth and marketing chief Laurent Ezekiel is schooled in sustainability…literally.
Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.
The Forever Floatride GROW is made with castor beans, algae, eucalyptus trees and natural rubber, and the company claims it will rival the best running sneakers on the market.
#ChangeTheBrief plans to 'take power back into the agencies'.
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
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