The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
While practical reasons often prevent beverage brands from trying daring packaging concepts, Rai Mai Jon chose a design meant to get attention online.
The Unilever brand celebrated body diversity with limited edition packaging, but many consumers were insulted, not inspired, by the "Real Beauty" message.
A marketer from one of Japan’s top Japanese vegetable and fruit juice producers explains how new packaging helped more than triple tomato beverage sales.
Thanks to advances in digital printing, packaging design no longer has to be set in stone. Katie Ewer of JKR takes a look at how brands are using this new flexibility, for better or worse.
SHANGHAI - UM China has been appointed by food packaging giant Tetra Pak China as its agency for media planning and buying, after winning the account in April.
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