The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.
The ecommerce (or 'recommerce') platform highlights a vexing problem for the industry, and suggests using its platform is a solution.
INSPIRATION STATION: A platinum award for a luncheon meat can out of China leads this year's showing of APAC designs at the Pentawards—the world's leading awards for packaging design.
INSPIRATION STATION: China and Japan won big at this year's Pentawards—the world's leading awards for packaging design. Have a look at winning work out of APAC.
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