packaging
Good packaging is good marketing — it’s time brands realised that
At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.
Carousell's limited sustainability push
The ecommerce (or 'recommerce') platform highlights a vexing problem for the industry, and suggests using its platform is a solution.
The best packaging design from Asia-Pacific this year
INSPIRATION STATION: A platinum award for a luncheon meat can out of China leads this year's showing of APAC designs at the Pentawards—the world's leading awards for packaging design.
The world's best packaging design from Asia-Pacific
INSPIRATION STATION: China and Japan won big at this year's Pentawards—the world's leading awards for packaging design. Have a look at winning work out of APAC.
Sea change: What FMCG brands are doing about plastic pollution
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
How a sugarcane-juice brand in Thailand went for 'love (buy) at first sight'
While practical reasons often prevent beverage brands from trying daring packaging concepts, Rai Mai Jon chose a design meant to get attention online.
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