Good packaging is good marketing — it’s time brands realised that | Partner Content

Source:

Campaign Asia

The best packaging design from Asia-Pacific this year

The world's best packaging design from Asia-Pacific

Oct 9, 2020

Robert Sawatzky

The world's best packaging design from Asia-Pacific

Just Published

'Creative people make the world worth living in': David Droga on advertising's future

3 hours ago

Maisie McCabe

'Creative people make the world worth living in': ...

Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.

We Are Social co-founder steps down after 16 years

3 hours ago

Lucy Shelley

We Are Social co-founder steps down after 16 years

Brett Marchand will be interim group chief executive.

How Leo Burnett and McDonald's achieved five billion impressions in a single day

21 hours ago

Minnie Wang

How Leo Burnett and McDonald's achieved five ...

CASE STUDY: The success of McDonald's Children's Day campaign in China can be attributed to the power of super fans, an effective collaboration with Mr Doodle, and the creation of a limited-edition product that managed to pique collective interest.

WFA: APAC media inflation set to soar in 2025, 2026

21 hours ago

Nikita Mishra

WFA: APAC media inflation set to soar in 2025, 2026

Significant inflation predicted for India, China, and Japan necessitates adaptation and optimisation of media strategies in APAC's fiercely competitive market.