As Danone’s marketing lead, Wido is shouldering the responsibility of crafting strategies for local iconic brands that touch 140 million Indonesian lives.
Review includes FMCG giant's plant, dairy, and water brands.
When temperatures soared, the ad would remind commuters to stay hydrated.
Company admitted 'under-investing' in its brands and vowed extra €300 million investment.
The win covers planning and buying for the company's Early Life Nutrition and Danone Waters China business units.
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
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