TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
Accenture Song's Sonia Gupta offers thoughts on how businesses can reach their sustainability goals and motivate consumers to follow them, by keeping things human and relatable.
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
Clean Creatives has announced its intentions to ‘go bigger and better’ with its disruption of the Cannes Lions International Festival of Creativity this year.
More than a million volunteers mobilized by M&C Saatchi Indonesia and the Indah Foundation will clear plastic and litter from their local beaches, rivers and parks as part of the Hari Bersih event on February 19.
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