environment

Nov 16, 2022

UK brands and marketers take a stand on climate disinformation

Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.

Oct 22, 2022

How Greenpeace needs to modernise its activism to make itself relevant to new audiences

On the eve of COP27, are the global eco campaigners in danger of losing their activist edge?

Sep 29, 2022

Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising

Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.

Sep 23, 2022

Brandalism hijacks billboards to criticise airline ads in climate protest

The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.

Sep 20, 2022

‘The internet is worse for the environment than airlines’

This Ozone Day, digital marketers need to understand the impact of advertising on the environment, and what they can do to help.

Sep 16, 2022

Patagonia gives away company: Is this real brand purpose?

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.