environment
60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.
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GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
Companies in Asia must make sustainability more relatable and relevant for people
Accenture Song's Sonia Gupta offers thoughts on how businesses can reach their sustainability goals and motivate consumers to follow them, by keeping things human and relatable.
'Final warning': turning adland's climate pledges into action
Campaign delves into what action the advertising industry is taking to avert environmental disaster.
Clean Creatives warns of disruption at Cannes Lions 2023
Clean Creatives has announced its intentions to ‘go bigger and better’ with its disruption of the Cannes Lions International Festival of Creativity this year.
Indonesia has a waste problem, M&C Saatchi is helping clean it up
More than a million volunteers mobilized by M&C Saatchi Indonesia and the Indah Foundation will clear plastic and litter from their local beaches, rivers and parks as part of the Hari Bersih event on February 19.
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