environment
WPP: Greenpeace is ‘right’ to protest but we will still work with energy clients
CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.
GroupM's Ashutosh Srivastava on creating a sustainable agency ecosystem
The APAC CEO of GroupM on what agencies can do to minimise their digital footprint.
How the X industry can shape the sustainability conversation
Ahead of World Environment Day, Redhill's senior director makes a plea for closing the 'green gap' and suggests ideas for corporations to put their consumer-facing messaging to action.
Are consumers tired of ‘awareness’ messaging on Earth Day?
Consumers are plenty aware of the severe repercussions of climate change; yet brands continue to go down the ‘awareness’ route to compensate for tangible action.
Expecting the worst: How brands can embrace pessimism following COP26
The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism.
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