CEO Mark Read responds after Greenpeace protested about climate crisis at WPP beach at Cannes Lions.
The APAC CEO of GroupM on what agencies can do to minimise their digital footprint.
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Ahead of World Environment Day, Redhill's senior director makes a plea for closing the 'green gap' and suggests ideas for corporations to put their consumer-facing messaging to action.
Consumers are plenty aware of the severe repercussions of climate change; yet brands continue to go down the ‘awareness’ route to compensate for tangible action.
The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism.
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