environment
UK brands and marketers take a stand on climate disinformation
Group urges social network CEOs to crack down on content and ads making ‘deceptive statements’.
How Greenpeace needs to modernise its activism to make itself relevant to new audiences
On the eve of COP27, are the global eco campaigners in danger of losing their activist edge?
Teads and Impact+ partner to evaluate greenhouse gas emissions of advertising
Impact+ is a measurement provider that can estimate the carbon footprint of digital communications and suggest how to set up an environmental KPI.
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Brandalism hijacks billboards to criticise airline ads in climate protest
The activist group hacked ad space across Europe, to attack the aviation industry for a lack of meaningful action to reduce its carbon footprint, and call for a tobacco-style advertising ban.
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‘The internet is worse for the environment than airlines’
This Ozone Day, digital marketers need to understand the impact of advertising on the environment, and what they can do to help.
Patagonia gives away company: Is this real brand purpose?
The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
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