An organic-food retailer in France gives us an amusing satiric take on those who criticise others more than they take action themselves.
Other agencies within the Cheil Worldwide network (Cheil, Barbarian, BMB and McKinney) have also pledged to join the initiative.
Company is partnering with Conservation International and WWF.
ASIA’S TOP 1000 BRANDS: Many of the brands voted to have the best record on sustainability are also top brands overall. That’s no coincidence, say observers.
Growth and marketing chief Laurent Ezekiel is schooled in sustainability…literally.
#ChangeTheBrief plans to 'take power back into the agencies'.
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