Staff Reporters
Jul 8, 2013

Samsung tops Asia's Top 1000 Brands report for second year

ASIA-PACIFIC – Samsung has claimed the lead position in Campaign Asia-Pacific’s 2013 Asia’s Top 1000 Brands report for the second consecutive year.

Samsung tops Asia's Top 1000 Brands report for second year

The other brands in the top five are Apple, Sony, Nestlé and Panasonic, in that order. Samsung ranked first in eight of the 12 markets surveyed, including China, Hong Kong, India, Indonesia, Malaysia, Singapore, South Korea and Thailand.

Apple came top in two markets—Japan and Australia. Sony, which previously topped the regional rankings, was still the number one brand in Taiwan and Vietnam.

Consumer-electronics brands remain the most prominent, holding the top three positions in six markets. Nestlé also fared well however, coming second in Indonesia and Vietnam and third in Australia, China and India.

Explore 10 years of Asia's Top 1000 Brands

View 2013's top 100 brands in 12 countries

Compare brands head-to-head through 10 years

View/download Top 1000 Brands infographic

Download in-depth Hot Categories report

View all Top 1000 Brands features and galleries

In the luxury sector, the rankings of Chanel, Gucci and Prada remained static. Dolce & Gabbana dropped 102 places, while Armani, Hermes and Louis Vuitton also fell. On the other hand, Versace, Ralph Lauren, Bulgari, Christian Dior and Burberry all moved up.

Domestic brands showed greater prominence. Nine of the top 10 climbers were homegrown brands, with lesser-known Japanese brands performing particularly well. These included Aeon, Mizuno, Bank of Tokyo-Mitsubishi UFJ, Saizeriya, Sapporo, Doutor, Kuroneko Yamato, Gusto and 17 Tea.

The Asia's Top 1000 Brands study is based on a survey conducted by Campaign Asia-Pacific and global information and insights provider Nielsen. The survey was conducted online in 12 markets: Australia, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam. A total of 400 respondents were surveyed in each market, bar India and mainland China where 800 and 1,200 respondents were surveyed, respectively. Quotas were based on age, gender and monthly household income to be representative of the population. Brands are ranked according to the responses to two questions:

Question 1: "When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category."

Question 2: "Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?"

Nielsen covered 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.

 

Related Articles

Just Published

5 hours ago

Should brands continue to take a stance in Asia's ...

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

5 hours ago

Women Leading Change Awards 2022: Call for entries

Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.

6 hours ago

WFA offers guide for DEI-conscious media planning ...

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.

6 hours ago

Let’s move beyond the simplistic ‘business case’ ...

There’s far more at stake here and leaders need to demonstrate they know the importance of moving beyond mandates, says the CEO of PHD India.