KOLs vs KOCs among hot topics debated at Brand Summit China
Photos & highlights from Campaign's Brand Summit China event in Shanghai.
Brand authenticity means giving up control
Brands have to learn the consumer is in the driving seat if they want to build an authentic relationship, according to a panel discussion at Wednesday's Top 1000 Brands Breakfast Briefing in Singapore.
Top 1000 Brands briefing: 4 key takeaways (and photos)
Insights into Samsung’s lessons learned, downplaying tech, paying agencies better, video ad fraud.
Joining forces to salvage money down the drain
With great digital spend comes great leakages. This is especially true in Southeast Asia, where there are still gaping holes in terms of media quality. Managing director Niall Hogan lends his perspective
Australia market snapshot: economic concerns knock consumer confidence
Australia's shoppers are buying with caution today – but strong avenues for growth are on the horizon.
Luxury brands gain ground while multinationals and social media platforms suffer
Big international brands are failing to draw Australian shoppers' affections but business is booming in the luxury sector.
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