ASIA-PACIFIC - The past year saw marketers seek stability and put more faith in online and mobile as growth in the biggest markets cooled. We look at what's changed—and what to expect in 2014.
AdMaster has released a report based on the sales success and consumer experiences during the 2013 Double-Eleven Festival in China. Nearly two-thirds of consumers were more satisfied with this year's annual shopping spree than in 2012. Logistics services especially exceeded expectations after consumers spent an average of RMB1,600 (about US$260) on clothing, electronics, household appliances and personal care goods. Nearly 20 per cent chose to place orders on brands' official e-stores.
In case you've missed our ongoing coverage over the last several weeks, here's a last-minute look at highlights of next week's Spikes Asia Festival of Creativity.
SINGAPORE - The Spikes Asia Festival of Creativity is introducing changes to the contribution of points required to calculate the Agency of the Year and the Spikes Palm awards.
ASIA-PACIFIC – Samsung has claimed the lead position in Campaign Asia-Pacific’s 2013 Asia’s Top 1000 Brands report for the second consecutive year.
Hong Kong – The Society of Publishers in Asia (SOPA), an organization dedicated to best practices in professional publishing, was proud to present 92 awards for outstanding journalism at its annual SOPA Awards for Editorial Excellence gala dinner at the Hong Kong Convention and Exhibition Centre on 6 June.
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