Jenny Chan 陳詠欣
Dec 13, 2013

DATA POINTS: Two-thirds of China consumers satisfied with 'Double-11' day

AdMaster has released a report based on the sales success and consumer experiences during the 2013 Double-Eleven Festival in China. Nearly two-thirds of consumers were more satisfied with this year's annual shopping spree than in 2012. Logistics services especially exceeded expectations after consumers spent an average of RMB1,600 (about US$260) on clothing, electronics, household appliances and personal care goods. Nearly 20 per cent chose to place orders on brands' official e-stores.

Related Articles

Just Published

1 hour ago

Creative Minds: Why Eddy Nazarullah went mad for ads

The creative director at Reprise Malaysia answers 11 of our questions. Learn how his art teacher's husband set his destiny, why he admires Goku (from Dragon Ball) and Rocky, what he fears, and why he hasn't really seen NYC despite going there more than once.

2 hours ago

Weber Shandwick's APAC chairman departs after 17 years

Industry veteran Baxter Jolly will leave to explore professional and personal interests.

5 hours ago

Despite recent controversies, aesthetic diversity ...

SHANGHAI ZHAN PODCAST: Shiseido China’s Carol Zhou says that Chinese women are now more accepting of their own physical features and will be looking to beauty brands to improve them.

6 hours ago

POSB Bank aims to reach kids early with animated tales

The Singapore bank attempts to teach financial literacy with a series of stories created by The Secret Little Agency.