Jun 11, 2014

How Sony snagged second place from Apple in Asia’s ...

SINGAPORE - Sony overtook Apple in this year's Asia Top 1000 Brands ranking (released yesterday), so we asked the company to share the tactics and philosophies it has pursued recently to boost its image and evolve its marketing in Asia. Chang Seng Hock, deputy director Sony Southeast Asia, gives the inside view, which holds insights for all marketers looking to better bridge the gap between their brand and APAC consumers.