Faaez Samadi
Sep 8, 2017

Relevance trumps creative for business success on Instagram

Susan Buckner Rose says good creative is obviously important, but not as much as the right brand message.

Susan Buckner Rose

Brands and businesses looking to grow on Instagram need to ensure relevancy is their top priority when looking to engage potential consumers, said the company’s product marketing director Susan Buckner Rose.

Speaking to Campaign Asia-Pacific in Singapore after announcing Indonesia as Instagram’s largest APAC market, Rose said the significant growth in business usage on the platform was encouraging, and that she is focused on driving value for brands.

“Creativity continues to...

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