Faaez Samadi
Sep 8, 2017

Relevance trumps creative for business success on Instagram

Susan Buckner Rose says good creative is obviously important, but not as much as the right brand message.

Susan Buckner Rose

Brands and businesses looking to grow on Instagram need to ensure relevancy is their top priority when looking to engage potential consumers, said the company’s product marketing director Susan Buckner Rose.

Speaking to Campaign Asia-Pacific in Singapore after announcing Indonesia as Instagram’s largest APAC market, Rose said the significant growth in business usage on the platform was encouraging, and that she is focused on driving value for brands.

“Creativity continues to...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Re.Con: a first look at the series speakers
Premium
9 hours ago

Re.Con: a first look at the series speakers

Re.Con deep-dives into market-specific issues and topics affecting digital marketers.

Premium
Airbnb hires Musa Tariq for experiences marketing role
Premium
9 hours ago

Airbnb hires Musa Tariq for experiences marketing role

Tariq left Ford earlier this year and has been working as an advisor since.

Premium
Asia’s financial crises and recessions
Premium
10 hours ago

Asia’s financial crises and recessions

The ’97 crisis better-prepared the region for the global financial crisis in 2008-09.

Premium
APAC growth leads Omnicom to beat analyst expectations in Q3 earnings
Premium
10 hours ago

APAC growth leads Omnicom to beat analyst expectatio...

The holding company's advertising business grew by 4% in the quarter.