Mar 7, 2024

How X responded (again) after Meta’s worldwide outage

The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms Instagram and Facebook.

Feb 25, 2024

YSL Beauty deletes all Instagram content in social media stunt

The blackout will end tomorrow by announcing a new look.

Jan 14, 2024

Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious

With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?

Nov 14, 2023

The straight skinny on Reels: How hyped should advertisers get?

Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…

Oct 26, 2023

Is the era of social media dead?

SOUNDING BOARD: Head of Instagram, Adam Mosseri, admitted earlier this year that users have moved away from traditional social media platforms to direct messages, closed communities, and group chats. But is ad spend moving to reflect this shift?

Sep 22, 2023

India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg

The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai