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One year of Threads: Where does X's challenger stand among rivals?
Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.
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How X responded (again) after Meta’s worldwide outage
The platform formerly known as Twitter reacted playfully after a Meta outage downed major platforms Instagram and Facebook.
YSL Beauty deletes all Instagram content in social media stunt
The blackout will end tomorrow by announcing a new look.
Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious
With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?
The straight skinny on Reels: How hyped should advertisers get?
Meta's Reels are in focus right now. Investors are wondering how they're performing for advertisers and just about everyone's watching to see if they curtail TikTok's status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta's new measurement tools…
Is the era of social media dead?
SOUNDING BOARD: Head of Instagram, Adam Mosseri, admitted earlier this year that users have moved away from traditional social media platforms to direct messages, closed communities, and group chats. But is ad spend moving to reflect this shift?
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