Omar Oakes
Jul 12, 2018

Publicis Groupe expands country model to eight key markets

Publicis Groupe has expanded its "country model" to eight key global markets and APAC chief Loris Nold will now oversee the Middle East and Africa as well as Asia-Pacific.

Loris Nold

The eight markets are Asia Pacific and Middle EastAfrica, North America, the UK, France, DACH Germany, Switzerland and Austria, Northern and Central Europe, Southern Europe and Latin America.

Each market will be led by a leadership team, which Publicis Groupe said will allow it to break down silos at the country level, accelerate cross-fertilisation and new business firepower, as well as leveraging its Power of One proposition that aims to break...

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