Emily Tan
Dec 1, 2011

Online shoppers remain cautious as holiday season approaches

ASIA-PACIFIC – On average, Asian online shoppers are spending US$701 online on travel, shopping and gifts for the holiday season — just one per cent more than 2010, according to the Visa Online Holiday Shopping Study.

Intended recipients for the most expensive gift

Respondents in Australia US$907 and Singapore US$840 have the deepest pockets, while budgets are smaller in Japan US$282 and Korea US$262 where Christmas is not as widely celebrated.

The study surveyed over 4,000 online shoppers from Australia, mainland China, Japan, Korea, Singapore, Malaysia, Indonesia and Thailand on their intended purchasing attitudes and behaviour from November-December. Respondents were adults aged 18-55 years old who have purchased something online in the past six...

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