Brand such as Visa, Chanel, and Accenture are considered to be some of the most visible and inclusive online, according to a new index.
The brand wants to underline its credentials as a trusted platform to allow more people to engage with the digital economy.
The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.
The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform.
Visa’s multi-tasking marketing SVP adapts strategies to local conditions while keeping pace with technology in challenging times.
Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.
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