visa
What are the world's most accessible online brands?
Brand such as Visa, Chanel, and Accenture are considered to be some of the most visible and inclusive online, according to a new index.
Visa aims to clarify global breadth of its role in refresh
The brand wants to underline its credentials as a trusted platform to allow more people to engage with the digital economy.
Marketing in Asia is a balancing act: Visa's Danielle Jin
The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.
Visa refreshes brand identity after seven years
The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform.
Asia-Pacific Power List 2021: Danielle Jin, Visa
Visa’s multi-tasking marketing SVP adapts strategies to local conditions while keeping pace with technology in challenging times.
Visa names new APAC head of marketing
Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.
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