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Asia-Pacific Power List 2022: Danielle Jin, Visa
A published writer and a veteran marketer, Jin has the skills of merging creativity with data. And this has swiftly salvaged Visa’s woes during the pandemic.
Former Visa marketer on skills to survive the talent crunch
Anita Kanal, former VP of customer marketing for Visa, on evergreen skills that survive the talent shortage; and whether talent should be encouraged to move horizontally.
What are the world's most accessible online brands?
Brand such as Visa, Chanel, and Accenture are considered to be some of the most visible and inclusive online, according to a new index.
Visa aims to clarify global breadth of its role in refresh
The brand wants to underline its credentials as a trusted platform to allow more people to engage with the digital economy.
Marketing in Asia is a balancing act: Visa's Danielle Jin
The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.
Visa refreshes brand identity after seven years
The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform.
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