visa
Channeling pandemic headwinds into effective marketing tailwinds
SPIKES ASIA X CAMPAIGN: CMOs and marketing consultants say the pandemic has brought much needed agility, experimentation and digital thinking to the creative process.
Visa appoints Wieden + Kennedy, Publicis Groupe to global creative accounts
Incumbents BBDO and Saatchi & Saatchi missed out on the US$200 million creative accounts.
Visa promotes Asia CMO Frederique Covington Corbett to global role
She will become SVP of global brand strategy and planning, reporting to Visa’s global CMO, Lynne Biggar, eventually relocating to California.
Trump's potential ban on Alipay, WeChat would impact luxury and financial brands
The Trump administration is reportedly considering a ban on Chinese payment systems Alipay and WeChat Pay, which would impact not only those companies but many other brands and retailers as well.
Today's brand news
Shopee and Visa strike deal to charm SMEs, Estée Lauder goes into orbit, AirAsia to close Japan operations and more, in our roundup of brand-related news.
Singapore Tourism Board, Visa ally to aid battered SMEs
Companies to focus on joint research and analytics as well as marketing partnerships to help small businesses in the market.
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