Jul 8, 2022

Asia-Pacific Power List 2022: Danielle Jin, Visa

A published writer and a veteran marketer, Jin has the skills of merging creativity with data. And this has swiftly salvaged Visa’s woes during the pandemic.

May 30, 2022

Former Visa marketer on skills to survive the talent crunch

Anita Kanal, former VP of customer marketing for Visa, on evergreen skills that survive the talent shortage; and whether talent should be encouraged to move horizontally.

Apr 27, 2022

What are the world's most accessible online brands?

Brand such as Visa, Chanel, and Accenture are considered to be some of the most visible and inclusive online, according to a new index.

Sep 1, 2021

Visa aims to clarify global breadth of its role in refresh

The brand wants to underline its credentials as a trusted platform to allow more people to engage with the digital economy.

Jul 26, 2021

Marketing in Asia is a balancing act: Visa's Danielle Jin

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data.

Jul 21, 2021

Visa refreshes brand identity after seven years

The new 'Meet Visa' identity, developed by Wieden+Kennedy, is a nod to the brand's evolution from its card-issuing roots, as it looks to position itself as a broader financial-services platform.