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Asia-Pacific Power List 2020: Frederique Covington Corbett, Visa
While Visa's CMO had a gush of high-decibel marketing activities before the pandemic, she's quickly evolved her capabilities to be an empathetic leader since.
COVID drove big ecommerce shifts, but what trends will stick?
CAMPAIGN CONNECT: With the advent and growth of subscription businesses, direct-to-consumer brands and live streaming, it may never be business as usual again.
One-word answers with Visa CMO Lynne Biggar
The marketing leader shares what the future of payment means to her.
Will Apple ever be able to outdo South Korea’s biggest brands?
There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.
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Taiwan consumers drive FMCG growth despite economic headwinds
Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.
Stanchart falls behind other banks, AIA finishes first in insurers
A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
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