shopping
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Starved of first-party data by online marketplaces, brands turn to commerce media
A commerce system captures users, products, and transactions and having that first-party data will enable a brand to understand the behaviour of each customer. However, brands are unable to do that when selling on marketplaces like Lazada and Shopee.
How ultra-luxury is conquering China
For establishments that wish to build that timeless, ultra-luxury status, it is a long journey of educating the customer about the institution’s codes and refined experiences, and creating word-of-mouth leads.
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APAC consumers trust DTC websites more than ecommerce platforms: study
According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.
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The end of Facebook Live Shopping: How will it impact ecommerce?
SOUNDING BOARD: Brands will no longer be able to host any new or scheduled Live Shopping events on Facebook from October 1. Industry experts weigh in on how this will impact brands.
Safety, shopping, SMEs – inside TikTok's plans to conquer the social media world
TikTok's global leaders on how they plan to attract 'millions' of advertisers.
Snap's APAC chief on AR's importance for brands’ commerce strategy
With over 75% of all smartphone users set to use AR daily by 2025, marketers are embedding AR into their marketing strategy, creating products that are automatically personalised to the individual shopper, says Kathryn Carter.
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