shopping
How Braze helped HappyFresh put their customers first
By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
Key takeaways from McKinsey’s 2020 holiday shopping report
More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to a report by McKinsey & Co.
Three trends in young consumer spending in China from Euromonitor
In the realm of digital convenience, key opinion leaders and key opinion consumers continue to play an important role in the marketing of luxury fashion and beauty products, said a senior analyst at Euromonitor International.
Lazada most popular Singapore ecommerce app
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
The world's biggest retail events, ranked and rated
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
Google rolls out ad tools to aid with 'discovery'
The search giant has unveiled three new ad formats designed to aid product discovery.
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