By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.
More than 60% of global consumers have changed their shopping behaviour this year and consumer disloyalty is rising, according to a report by McKinsey & Co.
In the realm of digital convenience, key opinion leaders and key opinion consumers continue to play an important role in the marketing of luxury fashion and beauty products, said a senior analyst at Euromonitor International.
TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
The search giant has unveiled three new ad formats designed to aid product discovery.
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