TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
The search giant has unveiled three new ad formats designed to aid product discovery.
"There's still a lot of room for loyalty marketing to develop," says Chang.
TOP OF THE CHARTS: An SAP study shows APAC consumers are leaving the most money on the table, or in the digital cart.
WATCH: The e-commerce platform Skandiastyle is hoping to broker a new dawn for Hong Kong retail with its innovative approach to shopping.
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