shopping

Mar 25, 2022

How to think about shopping experiences in a non-binary world

Walk into any clothing store and you’ll find the men’s section on one side and women’s on another—if they're not on separate floors altogether. Does this familiar setup make sense for tomorrow’s shoppers?

Nov 25, 2021

Here's to a more unique holiday shopping experience from brands

We've moved on from last year’s Covid-fatigued revenge spending with more confident and savvy digital shoppers. Here’s how brands can up their game and stand out this year-end season.

Nov 21, 2021

Future of retail? China’s livestream shopping craze attempts to gain U.S. footing

The growing trend is both a risk and an opportunity for brands and influencers.

Nov 11, 2021

Constancy and change: How the 11.11 global shopping festival is evolving

With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.

Nov 10, 2021

Why Tmall’s messaging around 11/11 became ‘less about the discounts’

The platform’s annual shopping festival is straying away from shouting about its seasonal prices from the rooftops and is instead centring a vision that upholds sustainability and long-term goals.

Oct 14, 2021

How brands can improve ROI during the Indian festive season

To extract maximum value from India's biggest shopping season of the year, advertisers should focus on quality media and the growth of mobile, suggests Integral Ad Science's India commercial lead.