“It’s beginning to look a lot like climate change”.
Advertisers put a bet on Christmas when they'd be wiser to create work that resonates across the year.
'I didn't dare to ask for any additional help,' CEO says.
Also, a talking carrot, a Dickensian melodrama, a Mariah Carey, and an epic drum battle.
Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.
If our pal Ad Nut is receiving Christmas ads, it must be early November.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins