Jan 11, 2022

'Much work to be done': Reflections on 2021's not-as-white Christmas ads

With plans already under way for the next batch of Christmas ads, Siân Blackman of The Diversity Standards Collective offers brands and agencies some actionable tips on how to make 2022 the most diverse Christmas ever.

Jan 9, 2022

It's one week into 2022 and the first Christmas ad is here...

Too soon? Liverpool-based Park claims it's on a mission to get the UK saving now, to make Christmas 2022 as 'stress-free as possible'.

Dec 15, 2021

Arthur and Maurice ham it up in Publicis Christmas film

French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative.

Nov 25, 2021

Here's to a more unique holiday shopping experience from brands

We've moved on from last year’s Covid-fatigued revenge spending with more confident and savvy digital shoppers. Here’s how brands can up their game and stand out this year-end season.

Nov 25, 2021

Apple holiday ad tugs on heartstrings—but not too tightly

A sweet girl-befriends-snowman tale directed by a famous father-son film director duo.

Nov 24, 2021

Aldi's 'overcooked' holiday ad actually seems underdone

Usually an early holiday treat, the grocer's Christmas-themed ad for this year is less ho-ho-ho and more ho-hum.