Benjamin Li
Sep 24, 2013

Ong Kien Hoe moves from TBWA to Y&R as group creative director

SHANGHAI - Malaysian Chinese creative talent Ong Kien Hoe has joined Y&R Shanghai as group creative director, replacing Anam As, who left the agency in the beginning of the summer.

Ong Kien Hoe
Ong Kien Hoe

Ong (pictured) will work on all Y&R’s key clients, especially Danone and Gap, and will report to Nils Andersson, the agency’s Greater China chief creative officer.

During his more than 15 years in 4A agencies, Ong has crafted creative output for clients such as Samsung, Toyota, Lexus, Volkswagen, Guinness, Kraft, Mead Johnson, Procter and Gamble, Sony, Standard Chartered, Starbucks and Telekom Malaysia. 

Most recently he held a parallel role at TBWA/Shanghai for two years, having recently won two Silver Awards for McDonald’s beef ‘Manly Man’ and Adidas Climacool campaigns at the 2012 China Effies. McDonald's beef 'Manly Man' campaign also won a Bronze in the China 4As award show and was voted 2012 Top 10 Best in China Integrated Campaign by Aqua. Kien also led the first Adidas Original integrated campaign for China.

He moved to China in 2008 as creative director of Saatchi & Saatchi Shanghai, before joining Ogilvy Shanghai as lead creative on the Dove and Lee jeans accounts. Dove’s Real Beauty integrated digital campaign won Gold, Silver and Bronze in the 2011 China Effies, while the Lee jeans interactive site/music video was featured on

Charles Sampson, Y&R Greater China CEO told Campaign Asia-Pacific that Ong has a successful track record with major clients. “He is a classic creative guy and also very comfortable in doing integrated communications which today’s markets require," Sampson said. "He is one of the best creative level in China, we are thrilled that he comes to Y&R.”

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