Kenny Lim
Mar 12, 2010

Ogilvy & Mather names 180 Amsterdam's Dan Gibson as managing director for Singapore; Mark Wong departs for OgilvyAction Shanghai

SINGAPORE - O&M has named Dan Gibson (pictured), head of account management at 180 Amsterdam, as managing director of Ogilvy & Mather Advertising Singapore, replacing Mark Wong who is heading to manage OgilvyAction in Shanghai.

Dan Gibson, managing director, Ogilvy & Mather Advertising Singapore
Dan Gibson, managing director, Ogilvy & Mather Advertising Singapore
As head of account management at 180 Amsterdam in the Netherlands, Gibson managed the agency’s global adidas business. He was previously an account director at BBH London.

In his new role, Gibson will report directly to Stephen Mangham, group chairman of Ogilvy & Mather Singapore, and will be responsible for the day-to-day operations of the agency, building new business partnerships and developing talent and offering strategic counsel to existing clients.

Wong was promoted to managing director of O&M Singapore in 2005. He formerly headed OgilvyAction for eight years. In his new role as managing director of Shanghai, he will report directly to John Goodman, president of OgilvyAction Asia-Pacific and Patti Sun, president of OgilvyAction China.

He will work closely with Sun to drive integrated shopper and retail solutions across the agency and is charged with driving the growth of new business across China.

On Gibson's appointment, Mangham said: “We're extremely delighted to have someone of Dan’s caliber joining the agency. His strong leadership qualities and belief in the ‘Twin Peaks’ of creativity and effectiveness makes him the perfect fit for the ‘New Ogilvy’.”

David Mayo, president of Ogilvy & Mather Advertising Asia-Pacific, added: “Dan Gibson is an advertising practitioner. To me, he is the embodiment of the 21st century advertising leader, brand specialist, communications generalist and creative evangelist. Dan has developed skills in advertising management which will bring a unique focus to our clients' business as they wrestle with brand behaviour in the new media world.”

On Wong's appointment, Goodman said: “We're delighted to have someone of Mark's cross-disciplinary talent joining the OgilvyAction team in China. This business is growing incredibly fast and finding the right talent is the hardest challenge."

Campaign China

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