The ad agency veteran sees potential for creative vendor platforms to redefine the marketing industry's workflow process.
The Malaysia CEO says the decision was "less about Ogilvy and more about me", but also has some thoughts about the big-agency model.
The challenges the industry currently faces mean new perspectives on creativity are needed, says David Mayo, CEO of Bates CHI&Partners. Agencies must move past the notion of the best-executed ad idea and embrace innovation, collaboration and storytelling.
ASIA-PACIFIC - Graham Kelly, the former regional ECD of Isobar, is to join Bates CHI & Partners for a period of six months as what the agency terms a ‘guest chef’.
David Mayo, CEO of Bates CHI&Partners, speaks with the renowned film producer and education advocate about creativity and collaboration.
David Mayo, CEO of Bates CHI&Partners, speaks with Larry Hama and asks the legendary Marvel writer/artist/editor for some advice on creativity and collaboration.
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