The hunger to be big is irresistible in business, as size means power, awe and respect. But David Mayo of Bates CHI & Partners opines that size can bring about a disconnect that compromises a far more important characteristic in today's marketplace: agility.
The challenges the industry currently faces mean new perspectives on creativity are needed, says David Mayo, CEO of Bates CHI&Partners. Agencies must move past the notion of the best-executed ad idea and embrace innovation, collaboration and storytelling.
Are today’s agencies still attractive or exciting workplaces for young, ambitious and imaginative people to fulfill their dreams? David Mayo defines how to design, develop and deploy new talent strategies to power the shift to increasing fluidity and broader collaboration.