David Mayo
Oct 2, 2015

Think collaborative

The hunger to be big is irresistible in business, as size means power, awe and respect. But David Mayo of Bates CHI & Partners opines that size can bring about a disconnect that compromises a far more important characteristic in today's marketplace: agility.

David Mayo

It is ironic that for a people-business, many people in our industry are disconnected within their organisations. Technology creates the illusion that we are still very much connected, but my challenge to all big agency heads is How many of your staff do you know by name When you address an agency conference, with 1,500 people attending, how many faces do you remember How many experiences have you shared with them

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