According to a statement from the media company, the new approach, which is referred to as the 'metered model', will offer users free access to a set number of articles per month and charge them only once they exceed that number. Other models include The Wall Street Journal’s version which offers readers only one to two paragraphs for free, reserving the rest of the content for subscribers only whereas the Financial Times' model allows readers free access for up to 10 articles a month.
According to a statement, the move will enable NYTimes.com to create “a second revenue stream and preserve its robust advertising business. It will also provide the necessary flexibility to keep an appropriate ratio between free and paid content and stay connected to a search-driven Web.”
“This process of rethinking our business model has also been driven by our desire to achieve additional revenue diversity that will make us less susceptible to the inevitable economic cycles,” said Janet L. Robinson, president and CEO, The New York Times Company. “We were also guided by the fact that our news and information are being featured in an increasingly broad range of end-user devices and services, and our pricing plans and policies must reflect this vision.”
Throughout 2010, NYTimes.com will be developing a new online infrastructure and once implemented, print subscribers will continue to have free access to NYTimes.com. More details will be unveiled at a later stage.
Yesterday, The Wall Street Journal and the Financial Times separately released mobile products for the Asian market - exhibiting the publishing world’s wider trend of bolstering their offerings across digital platforms.
According to a statement, the move will enable NYTimes.com to create “a second revenue stream and preserve its robust advertising business. It will also provide the necessary flexibility to keep an appropriate ratio between free and paid content and stay connected to a search-driven Web.”
“This process of rethinking our business model has also been driven by our desire to achieve additional revenue diversity that will make us less susceptible to the inevitable economic cycles,” said Janet L. Robinson, president and CEO, The New York Times Company. “We were also guided by the fact that our news and information are being featured in an increasingly broad range of end-user devices and services, and our pricing plans and policies must reflect this vision.”
Throughout 2010, NYTimes.com will be developing a new online infrastructure and once implemented, print subscribers will continue to have free access to NYTimes.com. More details will be unveiled at a later stage.
Yesterday, The Wall Street Journal and the Financial Times separately released mobile products for the Asian market - exhibiting the publishing world’s wider trend of bolstering their offerings across digital platforms.
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