usa

Jul 17, 2019

M&A deals slow down but value grows

TOP OF THE CHARTS: R3’s latest study highlights martech as the driver behind industry M&A, and points to a big drop in China activity.

Aug 4, 2017

Bravery in advertising is a relative concept

One of James Thompson's ads was praised for its boldness, but here's the true story.

Mar 9, 2016

US best at engaging with Chinese tourists; HK and Singapore, not so much

GLOBAL - Not all countries get it right with destination marketing to the Chinese. A Mailman report has found that many of the world's tourism boards fail to meet the demands of Chinese social-media users, and some even have fake engagement.

Apr 24, 2012

USA launches first-ever global tourism campaign

GLOBAL - Brand USA, in partnership with JWT, has launched a global marketing campaign promoting the United States to international visitors in the hopes of rekindling the world's 'love affair' with the country.

Jun 16, 2010

US beef: Regaining trust in Taiwan

US beef has had a rough time in Asia ever since BSE, aka Mad Cow Disease, was diagnosed in cattle at Moses Lake, Washington in December 2003.

May 4, 2010

Can Wal-Mart corner China's e-retail market?

US hypermarket giant Wal-Mart is launching in China's e-commerce sector, but will it be able to succeed where so many others have failed? We've asked a shopper marketer, a research leader, a management consultant and a research analyst for their views on the matter.