TOP OF THE CHARTS: R3’s latest study highlights martech as the driver behind industry M&A, and points to a big drop in China activity.
One of James Thompson's ads was praised for its boldness, but here's the true story.
GLOBAL - Not all countries get it right with destination marketing to the Chinese. A Mailman report has found that many of the world's tourism boards fail to meet the demands of Chinese social-media users, and some even have fake engagement.
GLOBAL - Brand USA, in partnership with JWT, has launched a global marketing campaign promoting the United States to international visitors in the hopes of rekindling the world's 'love affair' with the country.
US beef has had a rough time in Asia ever since BSE, aka Mad Cow Disease, was diagnosed in cattle at Moses Lake, Washington in December 2003.
US hypermarket giant Wal-Mart is launching in China's e-commerce sector, but will it be able to succeed where so many others have failed? We've asked a shopper marketer, a research leader, a management consultant and a research analyst for their views on the matter.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins