James Thompson
Aug 4, 2017

Bravery in advertising is a relative concept

One of James Thompson's ads was praised for its boldness, but here's the true story.

James Thompson

I like it when people call me brave, mainly because it isn't true. Few people can turn greener than me at the first signs of vertigo, enclosed spaces or physical discomfort. In business, when I've placed bets on brand investments or creative ideas, it's because I believed in them based on evidence andor excitement rather than overcoming any sense of impending career doom or embarrassment potentially involved. Courage requires the knowledge that one is facing at least...

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