Staff Reporters
May 28, 2019

Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

(Shutterstock)

While mobile marketers will spend less per user to get their apps installed in Southeast Asia, registrations and purchases are harder to come by than in other regions, according to a report released today. The region's widely varying income levels and cultural diversity demand a hyper-local approach from app marketers, according to mobile app marketing and retargeting platform Liftoff. 

Source Liftoff 2019 Southeast Asia App Engagement Report.

Data The...

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