liftoff

Feb 13, 2020

Asia provides best ROI for mobile advertising investments, says Liftoff study

CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.

May 28, 2019

Mobile users are cheaper in SEA, but harder to convert

Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.

Feb 28, 2017

App-boosting company Liftoff opens in Asia

Twitter alum Marc Hale heads the APAC operation of the company, which specialises in boosting app installations.