Apr 14, 2022
Playable ads rise above other formats in mobile advertising: study
Liftoff’s annual Mobile Ad Creative Report shows Android coming in 2x less expensive than iOS, with playable ads being the most affordable across gaming formats.
Feb 13, 2020
Asia provides best ROI for mobile advertising investments, says Liftoff study
CPI for all ad formats are significantly lower, led by natives down a massive 22.6%.
May 28, 2019
Mobile users are cheaper in SEA, but harder to convert
Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.
Feb 28, 2017
App-boosting company Liftoff opens in Asia
Twitter alum Marc Hale heads the APAC operation of the company, which specialises in boosting app installations.
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