App-boosting company Liftoff opens in Asia

Twitter alum Marc Hale heads the APAC operation of the company, which specialises in boosting app installations.

App-boosting company Liftoff opens in Asia

US-based mobile-app marketing company Liftoff has launched in Singapore, with China, Japan and South Korea identified as key markets.

 Marc Hale, formerly Twitter product sales manager for APAC, is heading the operation.  

Liftoff offers a cost-per-action model that promises more revenue for app publishers. The company claims that it can help clients optimise campaigns by increasing daily installs based on active user profiles. It also claims to provide clients with access to 95 percent of programmatic mobile-ad inventory.

“Liftoff is changing the way mobile marketers attract users and keep them engaged," Hale said in a statement. "Specifically for marketers in APAC, who are increasingly investing in mobile, Liftoff will open a new world of possibilities in terms of engagement and revenue.” 

Mark Ellis, CEO and founder of Liftoff, said that having a presence in APAC gives the company opportunities to work with top players in the mobile business including game developers, ecommerce platforms and travel and on-demand services. Among the app publishers that Liftoff is already working with in Asia are JollyChic and Grab, as well as agencies Septeni and M&C Saatchi Mobile. 

Related Articles

Just Published

6 hours ago

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

6 hours ago

Campaign Crash Course: Understanding attention-based...

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

7 hours ago

What does a social media platform for seniors look ...

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

11 hours ago

Interpublic Group names Channing Martin global ...

Martin will lead strategy on all diversity-related matters and expand the company’s equity and inclusion practices.