sea
MediaMonks hires Joao Flores as ECD in SEA, Korea and Japan
Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.
A young eco warrior's sustainability pledge strikes the right notes
Individual activism may help draw the attention of large corporates to looming eco disasters.
Why marketers need to embrace ‘Mobile Moments of Truth’
Rapid digitisation has led to massive disruption in the consumer journey. InMobi’s 2020 Mobile Marketing Handbook says marketers need pay heed to ‘Mobile Moments of Truth’.
Your 2020 mobile marketing guide: Top insights from InMobi
What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.
What Southeast Asian marketers can learn from North America to maximise in-app programmatic
Lack of understanding, trust and inventory perception may be holding them back.
Mobile users are cheaper in SEA, but harder to convert
Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.
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