Flores is based in Singapore and his responsibilities are to develop creative partnerships with clients, influence teams across the region with a growth mindset and elevate the standards for creativity in the region.
Individual activism may help draw the attention of large corporates to looming eco disasters.
Rapid digitisation has led to massive disruption in the consumer journey. InMobi’s 2020 Mobile Marketing Handbook says marketers need pay heed to ‘Mobile Moments of Truth’.
What channels should SEA marketers invest in? Is superApps or single-service apps more popular? How are brands achieving personalisation? InMobi’s latest marketing handbook helps identify areas of opportunities in the region.
Lack of understanding, trust and inventory perception may be holding them back.
Marketers can buy app installs in Southeast Asia for less than in other markets, but engagement is a different matter, according to a new report.
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