The monitored media adspend is US$250 million, and the appointment came into effect of on 1 April. The brands Mindshare will handle include Pepsi, Mirinda and 7-Up on the beverage side, and Lays and Quaker Oats on the food side.
This is the second large piece of business that Mindshare China has taken over from OMD in recent months, following its win of an Amway TV-buying pitch.
OMD did not take part in either the Amway pitch or the Pepsi pitch, Doug Pearce, CEO of Omnicom Media Group China, confirmed to Campaign Asia-Pacific.
Mindshare declined to comment on the news.
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