Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.
Pitching takes up oodles of staff time, rarely offers much insight into what a real working relationship will look like and usually ends in disappointment. Have we been doing it wrong all along?
The IPG agency first won the account in 2015.
CHINA - China joint-venture company Changan PSA Automobile has called a media pitch for the Citroën DS model, with OMG, Carat and ZenithOptimedia among the hopefuls, according to sources.
CHINA – After a four-month competitive pitch that started in December, Mindshare China has reportedly captured Pepsi China’s traditional media planning and buying for its beverage and food business, according to sources.
CHINA - ZenithOptimedia's Optimedia has fended off Starcom and Carat to retain the Mengniu media account in China, Campaign Asia-Pacific has confirmed with the agencies involved.
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