RGA makes strides with a series of major wins while OMD picks up a few ANZ businesses to climb three spots. Plus, see the top 10 APAC wins.
The former Mindshare APAC MD will head up a fresh OMD regional leadership team with David McCallen as CSO and Matthew Ho as CCO.
AGENCY REPORT CARD: Despite leadership churn, the agency held its own in business terms in 2021, made some progress in DEI and continued to invest in a transition to attention metrics.
Top management departures rocked the boat for Omnicom’s premier media agency in APAC, but it has shown an appetite for a fight with some significant wins and attention to DEI.
The account was previously held by Dentsu X.
The review concludes a two-decade relationship between OMD and the pharmaceutical giant.
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