The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top global media shops of today.
A dedicated 'Power of One' team will handle the planning function, with an emphasis on customer data. The fate of the brand's media buying in China remains unclear.
AGENCY REPORT CARD: See OMD's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
OMD had a good head of steam coming into 2019 and aimed to continue its resurgence. Was a string of solid business wins and a refreshed planning process enough to propel the network into 'A' territory?
OMD wins Daimler's locally-produced auto business while Wavemaker retains the foreign import business.
London and Sydney offices are once again open to employees and clients.
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