Ad Nut
Aug 23, 2019

Maxis tries to make network quality interesting

With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.

Telcos have a tough lot in life. No one wants to hear aboutor even think aboutthe details of the network they're using to access the internet. Your service either works to your satisfaction, or you move to a new provider at the earliest opportunity.

Telcos need to build brand affinity to combat this. And to do so they pretty much have to attempt to make a case for their network's superior speed and...

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