malaysia
Dentsu Aegis partners with Spotify in Malaysia
New planning tool combines data from both companies to offer deeper insights.
Maxis tries to make network quality interesting
With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.
RHB Bank asks Malaysia to 'See beyond colour'
In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.
Malaysia’s Top 100 Brands: Global brands dominate
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
AirAsia & Maybank streets ahead of rival Malaysian brands
Both brands continue to resonate strongest with consumers for reasons of pride and product.
Malaysia’s lack of local love turning a corner
There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.
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