malaysia
Women to Watch 2022: Nazirah Ashari, TBWA
Through many proactive projects and campaigns, Ashari has commendably fashioned herself into an expert of all things Muslim, Malay, millennial, and women.
Women to Watch 2022: Hajar Yusof, Naga DDB Tribal
Making the move from social to brand marketing has allowed Yusof to bring enormous success for her clients.
Most memorable Merdeka campaigns of all time
Ad Nut reminisces (and wipes away tears) while selecting five standout campaigns in conjunction with Malaysia’s National Day celebrations.
Hakuhodo takes majority stake in Malaysia's Kingdom Digital
The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.
L'Oreal Malaysia switches media agency partner
Zenith's bespoke OneL'Oreal team wins the Malaysia media remit from Wavemaker, just months after it took over the performance agency ecommerce mandates.
How the year’s best Raya ad was made
The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.
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