malaysia

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Dentsu Aegis partners with Spotify in Malaysia
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Sep 3, 2019

Dentsu Aegis partners with Spotify in Malaysia

New planning tool combines data from both companies to offer deeper insights.

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Maxis tries to make network quality interesting
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Aug 23, 2019

Maxis tries to make network quality interesting

With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.

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RHB Bank asks Malaysia to 'See beyond colour'
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Aug 14, 2019

RHB Bank asks Malaysia to 'See beyond colour'

In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.

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Malaysia’s Top 100 Brands: Global brands dominate
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Aug 12, 2019

Malaysia’s Top 100 Brands: Global brands dominate

Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.

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AirAsia & Maybank streets ahead of rival Malaysian brands
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Aug 12, 2019

AirAsia & Maybank streets ahead of rival Malaysian brands

Both brands continue to resonate strongest with consumers for reasons of pride and product.

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Malaysia’s lack of local love turning a corner
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Aug 12, 2019

Malaysia’s lack of local love turning a corner

There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.

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