New planning tool combines data from both companies to offer deeper insights.
With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.
In an ad released for the country's national day, FCB KL vividly shows the drawbacks of stereotyping and tribalism.
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
Both brands continue to resonate strongest with consumers for reasons of pride and product.
There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.
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