Staff Reporters
Nov 1, 2024

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka

Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka
SEE ALL OF THE 2024 40 UNDER 40
Proven leaders with path-breaking expertise

Crystalbelle Lau

Deputy managing director
VoxEureka
Malaysia

Since co-founding communications firm VoxEureka in 2017, Crystalbelle Lau has been instrumental in the consultancy’s rise, driving substantial revenue and expanding the team to 60 employees.

Lau’s role in shaping VoxEureka’s success is exemplified by her impressive pitch win rate of over 70%, which has secured high-profile brands with Unilever, L’Oréal, and Puma among many others. Overseeing the consumer practice, Lau significantly contributed to the agency’s revenue, accounting for 45% from this practice alone.

Her impact extends beyond business achievements. Lau pioneered VoxEureka’s Diversity Catalyst initiative, designed to identify, mentor, and elevate underrepresented talents within the agency. Her efforts have resulted in a management team where seven out of nine leaders are women, demonstrating her dedication to fostering gender equality and diversity in leadership.

Lau’s commitment to inclusivity is further reflected in her Cultural Exchange Sessions, which encourage employees from diverse backgrounds to share their cultural perspectives. This initiative has strengthened relationships within the agency and promoted a deeper understanding of different cultures.

Known affectionately as VoxMama, Lau is celebrated for her hands-on approach to mentoring and her willingness to address challenging personnel issues with empathy and support. This has led to the successful development of many employees holding key positions within the agency.

Lau has also been able to leverage her client and vendor relationships to create social impact by securing product subsidies and service discounts for underprivileged families. Beyond this, she volunteers with social enterprise Epic Homes to build housing for indigenous communities.

SEE ALL OF THE 2024 40 UNDER 40
Proven leaders with path-breaking expertise

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Agency of the Year 2024 SEA winners: Indonesia, ...

Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional awards, along with entrants across seven SEA markets.

5 hours ago

Big night for Leo Burnett across multiple Southeast ...

Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.

6 hours ago

McCann, Famous Innovations lead the charge at South ...

Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.

10 hours ago

Can retail media compensate for weaknesses in ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.