With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.
The telco and Ensemble Worldwide ask people to just 'Dooit for family'.
The telco worked with IPG Mediabrands' Ensemble Worldwide and three photographers on a campaign that ultimately succeeds by failing.
Malaysian telco Maxis puts a twist to the traditional red packets.
BRAND HEALTH CHECK: The Malaysian telco’s users are leaving it in droves and writing songs about it. Is it too late?
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