Ad Nut
Jan 23, 2017

Go green, plant your red envelopes this CNY

Malaysian telco Maxis puts a twist to the traditional red packets.

See more Chinese/Lunar New year ads

Ad Nut likes the spunky kid in this APD Malaysia* production. It's great that his entrepreneurial spirit starts young and he is generous to save his wish for his grandmother at the end of the video. Let's hope he follows through with TLC for the seeds of black-eyed Susan embedded in the red packets.

The video promotes the fact that Maxis is giving away a free set of plantable red packets to the first 300 customers who make a purchase at the Maxis online store during the Chinese New Year period. Ad Nut thinks this is a nice twist on the usual practice of simply distributing plain old red packets.

Meanwhile, the telco teamed up with Ensemble Worldwide to release The 50-Year Promise, the third installment of its Maxis 4G Films, as part of its Chinese New Year campaign. The short film is said to be inspired by true events. 

* Due to editing error, an earlier version of this story incorrectly credited Leo Burnett for the campaign.


Executive Creative Director: Tang Wai Hoong
Account Management: Elaine Giam & Ashley Tan
Strategy Planner: Goh How Khiam 
Creative Group Head: Chui Tuck Loong & Boyle Wong
Art Director: Will Lim 
Copywriter: Lim Min Tze & Paris Kan 
Social: Joceline Rao, Kathleen De Cruz, Yuki Lim & Evelyn Ng
Web: Lim Chee Kim & Ashley Chong
Video Production House: Superwonderful Films
Video Audio House: Maveriq
Video Director: Eric Yap

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