Staff Reporters
Jun 23, 2016

Stopping the downward spiral at Maxis

BRAND HEALTH CHECK: The Malaysian telco’s users are leaving it in droves and writing songs about it. Is it too late?

Malaysian YouTubers weighed in

Maxis has long enjoyed supremacy in the Malaysian mobile ecosystem, but it looks like its time might be up.

Recent results and industry surveys show competitor Digi beating Maxis in total number of subscribers. This can be attributed to Digi’s 8.2 per cent y-o-y growth and picking-up of 450,000 new subscribers in the first quarter of 2016.

Maxis lost over a million subscribers in the last year, with 377,000 subscribers leaving in...

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