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Feb 1, 2019

Maxis throws down an epic and wacky CNY trivia challenge

The telco and Ensemble Worldwide ask people to just 'Dooit for family'.

The telco and Ensemble Worldwide ask people to just 'Dooit for family'.

Malaysian telco Maxis, working with IPG Mediabrands' creative agency in the market, Ensemble Worldwide, and with trivia-game app Dooit Live, has launched a Chinese New Year trivia game that features 16 CNY-themed questions.

The game, which demands correct answers within 10 seconds, will run from February 4 through 19, with RM188,000 about US$46,000 in prize money available.

To promote the contest, the agency has produced the madcap, six-minute...

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