Emily Tan
Mar 16, 2016

Maxis appoints two new agencies to creative roster, leaves Ogilvy

KUALA LUMPUR - Maxis Malaysia has selected IPG Mediabrands-owned content arm Ensemble and Kingdom Digital as its creative brand and digital agencies, respectively, following a pitch announced in January this year.

Maxis appoints two new agencies to creative roster, leaves Ogilvy

The two agencies join Leo Burnett and APD (formerly Next Digital) as the telco's creative roster agencies. Leo Burnett will continue to handle all product marcomm briefs and APD will manage all of Maxis' web and social properties, confirmed Sulin Lau, head of marketing at Maxis. 

It's understood that the pitch was a small one and involved incumbent agencies Ogilvy & Mather and Leo Burnett, which were appointed to the account in 2014

Ensemble has been handling content work for Maxis on a project basis. Recent campaigns it has worked on include a tie-up between Waze and Maxis, and the Kongsi Home Project for Chinese New Year. 

“We’ve been working with Maxis on projects for the past six months, and every interaction was a giddy dose of collaboration and creativity," said Chan Woei Hern, ECD of Ensemble Worldwide. "The energy and enthusiasm definitely comes out in the work we’ve done and the work you’ll see in the future."

Maxis' media agency of record is Mediabrands-owned Initiative, which won the telco's media account off 10-year incumbent Mindshare. According to Nielsen’s Adex report, Maxis annual spending is reported to be around RM321 million (about US$72 million).


Related Articles

Just Published

3 hours ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

3 hours ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

10 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

10 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.