Gabey Goh
Sep 30, 2015

IPG's Initiative snags Maxis media business in Malaysia

KUALA LUMPUR – Initiative has been named media AOR by Maxis Berhad, a communications and Internet service provider in Malaysia, winning the account from incumbent Mindshare.

Prashant Kumar

Initiative, a subsidiary of IPG Mediabrands will handle all of Maxis’ offline and online media across brand, mobile, home and enterprise business. According to Nielsen’s Adex report, Maxis annual spending is reported to be around RM321 million about US$ 72 million.

The company serves over 13 million customers and boasts the widest 4G-network footprint in the country as well as a data services including integrated mobile, fixed, satellite and enterprise offerings.

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