Initiative, a subsidiary of IPG Mediabrands will handle all of Maxis’ offline and online media across brand, mobile, home and enterprise business. According to Nielsen’s Adex report, Maxis annual spending is reported to be around RM321 million about US$ 72 million.
The company serves over 13 million customers and boasts the widest 4G-network footprint in the country as well as a data services including integrated mobile, fixed, satellite and enterprise offerings....
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