Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.
The agency will service the full portfolio of brands across the coffee and powdered choco categories including Kopiko 3in1 coffee mixes, Energen Champion and Energen Pandesal Mate.
AGENCY REPORT CARD: The Mediabrands agency chose to cut costs and pitch less as it sought to protect jobs. Could it prove its worth to existing clients at the same time?
The Mediabrands agency chose to focus on protecting its people and existing clients in a tumultuous year. How did this approach impact its 2020 performance and its ongoing development?
Stacy DeRiso will become president of Initiative U.S., and Will Wiseman will head up strategy.
Karen Ho takes on the lead role at the IPG Mediabrands agency.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins