initiative
Carlsberg shortlists three agencies for global media account
IPG's Initiative was appointed in 2017, replacing OMD.
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2022: Initiative
As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.
Women to Watch Greater China 2023: Abby Wong, Initiative
A realist and a strategist, Wong excels in translating qualitative consumer insights into quantifiable opportunities in a global setting.
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Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
Publicis Groupe and Havas post year-on-year growth.
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APAC New Business League: June 2022 report
Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
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