initiative
Initiative's Amy Armstrong elevated to global CEO, as Mat Baxter becomes chair
Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.
Initiative appointed lead media agency for PT Mayora Group in The Philippines
The agency will service the full portfolio of brands across the coffee and powdered choco categories including Kopiko 3in1 coffee mixes, Energen Champion and Energen Pandesal Mate.
How Initiative circled the wagons in 2020
AGENCY REPORT CARD: The Mediabrands agency chose to cut costs and pitch less as it sought to protect jobs. Could it prove its worth to existing clients at the same time?
Agency Report Card 2020: Initiative
The Mediabrands agency chose to focus on protecting its people and existing clients in a tumultuous year. How did this approach impact its 2020 performance and its ongoing development?
Two senior PHD execs in The US are leaving for Initiative
Stacy DeRiso will become president of Initiative U.S., and Will Wiseman will head up strategy.
Initiative hires former Wavemaker exec as China CEO
Karen Ho takes on the lead role at the IPG Mediabrands agency.
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