initiative
Creative Minds: Shanan Goldring and the thrill of opportunity
The creative director at Initiative Studio answers 11 of our questions. Learn how he still gets a tingle from every new brief, see his favourite work (by himself and others), and find out why he's neither a test cricketer nor a timber-industry tycoon.
You&Mr Jones' Fifty-five hires former Reprise APAC leader Ben Poole
Shop launches Singapore office, with Poole to lead operations and growth in the SEA region.
Initiative lands Intuit Quickbooks’ $175 million US media account
The account was won as part of a consolidation pitch.
40 Under 40 2021: Chris Colter, Initiative
An ace planner, Colter has risen from media trainee to chief strategy officer in just a decade, and led the reinvention of a struggling agency.
Initiative names APAC president
James Smyllie joins from Essence to fill the role that APAC CEO Leigh Terry has been covering since the departure of Will Anstee in April 2020.
APAC New Business League: June 2021 report
The top four agencies hold their spots on both the creative and media tables in R3's latest tally of APAC new business. Beyond that, BBDO, Carat, Dentsu, OMD, Digitas, Initiative, Havas, UM, Grey and McCann all shift positions.
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