initiative
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Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
Publicis Groupe and Havas post year-on-year growth.
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APAC New Business League: June 2022 report
Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.
After two tough years, Initiative back on growth path
AGENCY REPORT CARD: The agency supported solid performance with a series of top management promotions and hires while improving its already strong DEI credentials.
Parental leave policies leave inequities of maternity leave behind
Agencies that have evolved their offerings in this area say they’re reaping the benefits along with their people. If only such policies were more widespread across APAC.
Agency Report Cards 2021: We grade 41 APAC networks
Campaign Asia-Pacific presents its 19th annual evaluation of APAC agency networks, based on their 2021 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2021: Initiative
After spending much of 2020 shoring up its defences, the Mediabrands agency’s business performance turned a corner in 2021, but it also spent a disproportionate amount of time fixing its performance in China.
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