initiative

Aug 23, 2022

APAC New Business League: June 2022 report

Dentsu, Dentsu X, iProspect and Initiative move multiple spots higher in R3's latest tally of APAC new business. Plus, see the top 10 APAC wins.

Mar 17, 2022

After two tough years, Initiative back on growth path

AGENCY REPORT CARD: The agency supported solid performance with a series of top management promotions and hires while improving its already strong DEI credentials.

Mar 9, 2022

Parental leave policies leave inequities of maternity leave behind

Agencies that have evolved their offerings in this area say they’re reaping the benefits along with their people. If only such policies were more widespread across APAC.

Feb 28, 2022

Agency Report Cards 2021: We grade 41 APAC networks

Campaign Asia-Pacific presents its 19th annual evaluation of APAC agency networks, based on their 2021 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Feb 28, 2022

Agency Report Card 2021: Initiative

After spending much of 2020 shoring up its defences, the Mediabrands agency’s business performance turned a corner in 2021, but it also spent a disproportionate amount of time fixing its performance in China.

Dec 2, 2021

Creative Minds: Shanan Goldring and the thrill of opportunity

The creative director at Initiative Studio answers 11 of our questions. Learn how he still gets a tingle from every new brief, see his favourite work (by himself and others), and find out why he's neither a test cricketer nor a timber-industry tycoon.