Gabey Goh
Sep 16, 2016

Marketplace quality a top concern for APAC marketers: OpenX study

Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising

ASIA PACIFIC - Digital marketers in Asia are most concerned about quality issues, with 100 percent of respondents stating that marketplace quality is either a very serious or serious issue, according to a new report by OpenX.

The report by ExchangeWire Research and OpenX was commissioned to gain a deeper understanding of the shift in media buyers’ and publishers’ perceptions of the online advertising marketplace.

In the US,...

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