openx

Jul 30, 2019

OpenX opens in Australia

The SSP is growing its Asia-Pacific operations with the launch of an Australia office.

Jan 28, 2019

Google wins deal to deliver cloud-based OpenX exchange

OpenX CEO claims the old way of operating programmatic media is "no longer sustainable".

Jan 3, 2019

The road to trust and transparency in programmatic

Technology has brought productivity to media buying. Now, it must also bring transparency, says Satoru Yamauchi of OpenX.

Jun 26, 2018

OpenX opens Singapore office

After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.

Jun 14, 2018

The future of header bidding lies in transparency

How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?

Oct 31, 2017

Mobile advertising in Japan: cracking the format formula

A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.