Jan 12, 2023

40 Under 40 2022: Keisuke Meguro, OpenX

Under Meguro's leadership and credibility in the adtech industry, OpenX Japan has become the biggest and longest-running branch in Asia.

Aug 25, 2022

Does this Sprite ad promote its competitors?

A curious campaign by Ogilvy leaves audiences wondering if the beverage brand is advertising for its competitors.

May 13, 2022

Behind Sprite’s first-ever global rebrand

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Aug 5, 2021

Watch for the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu

Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch

Aug 5, 2021

IDFA and cookie deprecation fuel growth in independent adtech in APAC

An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.

Jul 30, 2019

OpenX opens in Australia

The SSP is growing its Asia-Pacific operations with the launch of an Australia office.