openx
40 Under 40 2022: Keisuke Meguro, OpenX
Under Meguro's leadership and credibility in the adtech industry, OpenX Japan has become the biggest and longest-running branch in Asia.
Does this Sprite ad promote its competitors?
A curious campaign by Ogilvy leaves audiences wondering if the beverage brand is advertising for its competitors.
Behind Sprite’s first-ever global rebrand
Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.
Watch for the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu
Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch
IDFA and cookie deprecation fuel growth in independent adtech in APAC
An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.
OpenX opens in Australia
The SSP is growing its Asia-Pacific operations with the launch of an Australia office.
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