openx

May 13, 2022

Behind Sprite’s first-ever global rebrand

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

Aug 5, 2021

Watch for the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu

Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch

Aug 5, 2021

IDFA and cookie deprecation fuel growth in independent adtech in APAC

An OpenX and ExchangeWire report finds, among other trends, that APAC marketers are investing in first-party data and conducting supply-path-optimisation reviews.

Jul 30, 2019

OpenX opens in Australia

The SSP is growing its Asia-Pacific operations with the launch of an Australia office.

Jan 28, 2019

Google wins deal to deliver cloud-based OpenX exchange

OpenX CEO claims the old way of operating programmatic media is "no longer sustainable".

Jan 3, 2019

The road to trust and transparency in programmatic

Technology has brought productivity to media buying. Now, it must also bring transparency, says Satoru Yamauchi of OpenX.