The SSP is growing its Asia-Pacific operations with the launch of an Australia office.
OpenX CEO claims the old way of operating programmatic media is "no longer sustainable".
Technology has brought productivity to media buying. Now, it must also bring transparency, says Satoru Yamauchi of OpenX.
After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.
How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?
A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.
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