openx
OpenX opens in Australia
The SSP is growing its Asia-Pacific operations with the launch of an Australia office.
Google wins deal to deliver cloud-based OpenX exchange
OpenX CEO claims the old way of operating programmatic media is "no longer sustainable".
The road to trust and transparency in programmatic
Technology has brought productivity to media buying. Now, it must also bring transparency, says Satoru Yamauchi of OpenX.
OpenX opens Singapore office
After being named the largest digital advertising exchange in Japan after Google, OpenX plans to replicate the same milestone in Singapore and Australia.
The future of header bidding lies in transparency
How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?
Mobile advertising in Japan: cracking the format formula
A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.
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