Emily Tan
May 2, 2018

Marketers pull back spend on Facebook and Google due to false metrics

Reports about false and faulty metrics have caused 62% of marketers to pull back on spend, according to research by the CMO Council.

According to 62% of marketers surveyed by the CMO Council, reports about false and faulty metrics have caused them to pull back on spend.

While 38% have started to question advertising rates, 24% have already reduced spend with
Facebook and Google.

In fact, negative headlines about Facebook and Google has had a knock-on effect on all media leading 70% of all marketers to question all marketing investments and 21%...

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