Faaez Samadi
Mar 19, 2018

Facebook and Google under fire: who will rein in the duopoly?

The tech giants' scale and influence continue to draw critical attention, with Facebook under renewed scrutiny for its data practices. Yet few marcomms leaders dare to challenge them directly.

We’ve all seen the headlines. Both Google and Facebook are under fire like never before, with reports this week that Cambridge Analytica, a political consulting firm, was able to access 50 million Facebook users' data without their consent. Alongside the talk of their great power and responsibility, which has dogged them for years, a third theme is anchoring the debate more prominently than ever before accountability.

Is the duopoly too influential in advertising and...

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