An independent agency leader in the UK takes us through ANA's latest study and what advertisers can do.
The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.
The tech giant revealed the number in its annual Ads Transparency Report
THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook.
Google is set to become even more of a black box because of how advertisers will get information about the search terms they are buying ads against.
Marketers in the region remain more likely than their counterparts around the world to cede control of programmatic buying to agencies, and also lag in demanding more transparency from their partners.
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