THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook.
Google is set to become even more of a black box because of how advertisers will get information about the search terms they are buying ads against.
Marketers in the region remain more likely than their counterparts around the world to cede control of programmatic buying to agencies, and also lag in demanding more transparency from their partners.
Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.
We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from doing it?
The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.
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