Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.
We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from doing it?
The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.
Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.
'This highly ambitious and historic action by the ANA puts the marketer's agenda at the center of industry measurement.'
Advertising agencies stand to gain a lot by choosing the path of greater transparency.
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