transparency

Jan 12, 2021

Top 27 Facebook outrages of 2020

THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook.

Oct 13, 2020

The murky world of media transparency just got murkier

Google is set to become even more of a black box because of how advertisers will get information about the search terms they are buying ads against.

Aug 20, 2020

APAC brands must take more responsibility in programmatic: WFA report

Marketers in the region remain more likely than their counterparts around the world to cede control of programmatic buying to agencies, and also lag in demanding more transparency from their partners.

Jun 12, 2020

Media agency contracts may not be worth the paper they are written on

Not made to 'set and forget', your media contracts should be reviewed regularly, the founder and CEO of Trinity P3 advises.

Jun 8, 2020

We should be outraged by programmatic's 'missing 15%' because tech can solve it

We have the ability to create globally unique IDs for each impression generated by a publisher. What's stopping us from doing it?

May 27, 2020

Trash media and trash tech

The Ad Contrarian describes the stink created by the combination of trash websites and adtech that's incapable of distinguishing between those sites and the good kind.