transparency
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
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Why does such a lack of transparency still exist in adtech?
Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
Only one third of every ad dollar spent reaches an end user: ANA report
The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.
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Google has been quietly running brands' search ads through problematic websites, report claims
A fresh report from Adalytics alleges that the search giant has been serving major brands’ advertising on inappropriate and sanctioned websites via its Search Partner network.
ANA’s programmatic transparency study: time for an industry overhaul?
An independent agency leader in the UK takes us through ANA's latest study and what advertisers can do.
‘Unknown delta’ discovered as programmatic supply chain transparency improves
The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.
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