transparency
ANA’s programmatic transparency study: time for an industry overhaul?
An independent agency leader in the UK takes us through ANA's latest study and what advertisers can do.
‘Unknown delta’ discovered as programmatic supply chain transparency improves
The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but 'walled gardens' are a barrier to progress.
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Google removed 3.1 billion ads for violating its policies last year
The tech giant revealed the number in its annual Ads Transparency Report
Top 27 Facebook outrages of 2020
THE AD CONTRARIAN: What indecency starts with an "F" and ends with a "K"? Right, Facebook.
The murky world of media transparency just got murkier
Google is set to become even more of a black box because of how advertisers will get information about the search terms they are buying ads against.
APAC brands must take more responsibility in programmatic: WFA report
Marketers in the region remain more likely than their counterparts around the world to cede control of programmatic buying to agencies, and also lag in demanding more transparency from their partners.
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